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Talia Soares

Journalist / Writer

Jul 31, 2017

Talia Soares

Journalist / Writer

Tessanne Chin champions Sagicor Group Jamaica4 min read

International recording artiste Tessanne Chin has signed with Sagicor Group Jamaica as their brand champion.

The songstress is the featured voice in the group’s recently launched ‘Let us put a smile on your face!’ corporate campaign, which speaks to the company’s ongoing commitment to client satisfaction.

Tessanne will be an advocate for Sagicor and its various products and services, in addition to lending her image for various promotional campaigns and making appearances at company events across the group.

According to Christopher Zacca, president and CEO of Sagicor Group Jamaica: “Tessanne is a great fit for the Sagicor brand. With her warm and friendly personality, she represents what Sagicor seeks to be known for among our clients. She also appeals to a wide cross section of Jamaicans in general.” He also believes that Tessanne will serve our organisation well as a brand champion, and they look forward to a fruitful and beneficial relationship as we continue to be ‘Sagicor Strong’.

Tessanne is also quite pleased with the new partnership and she has always admired Sagicor and what the brand stands for.

Chin’s role as brand champion at Sagicor is expected to last for at least the next two years, and will see the international songbird appearing in various television and print commercials.

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