Red Stripe, Sumfest renew partnership4 min read

Red Stripe and Reggae Sumfest have renewed their partnership with a three-year global sponsorship deal which will provide a platform to further promote indigenous talent and deliver solid entertainment to reggae music fans across the globe.

Reggae Sumfest will launch in New York and Miami in April with a special promotion that will send 50 lucky Red Stripe lovers from the US market to the weeklong festival in Montego Bay.

Josef Bogdanovich, managing director of DSE (Downsound Entertainment), is anticipating even more growth for Sumfest with the Red Stripe partnership.

“We continue to strengthen the Reggae Sumfest brand with a strong focus on expanding the reach of the festival to fans across the world. This partnership will allow us to re-engage the markets and re-establish Jamaica as the location where authentic reggae music grows and flourishes,” he explained.

The fun will kick off on Sunday, July 16 with a Beach Party and move into the Sumfest Sunset Yacht Party on Monday, July 17.