‘After All’ Controversy doesn’t Add Up for Alkaline5 min read

With the controversy surrounding Alkaline’s ‘After All’ video at its peak, many would have expected the attention to translate to views on YouTube and by extension, earnings for the entertainer.

However, checks made by THE WEEKEND STAR showed that the video has only managed to garner just over 1.6 million views since its release a month ago.

According to general YouTube payout standards (US$1,000 for every million views), it would have earned him a mere US$1,600 (approximately J$205,000).

The music video has been a hot topic over the past week as its violent, gun-toting graphics have garnered the attention of the Jamaica Constabulary Force.

An investigation has been launched into all participants in the video.

Industry insider publicist Keona Williams gave their theories as to why the video has not been able to effectively turn attention into views.

Williams pointed out that while the video may have been sparking much attention locally, it may not have the same effect on the rest of the world. “The truth is, two different worlds exist in the music industry, the local circle and the rest of the music world, so when something is hot locally, the population itself is not even big enough to make a major impact in terms of views.”

She also pointed out that YouTube is designed so that even if one person watches a particular video countless times, once that person is using the same computer, it is registered as one view and does not contribute to the artiste’s potential earnings.