May 3, 2018
RJRGLEANER GROUP ANNOUNCES PARTNERSHIP WITH E-COMMERCE GIANT GUSTAZOS6 min read
FOR IMMEDIATE RELEASE
Tuesday May 1, 2018, Kingston, Jamaica: RJRGLEANER Communications Group is pleased to announce that it has signed an agreement to acquire a significant stake in the popular e-commerce platform Gustazos® Jamaica (https://www.gustazos.com/JM_jamaica).
RJRGLEANER and Gustazos currently serve Jamaican merchants’ businesses through diverse marketing and advertising services to fulfill business needs and goals. The new venture with Gustazos will combine the benefits of exciting consumer discount offers through Gustazos’ proprietary online technology with the expansive market reach of the RJRGLEANER Group’s traditional media platforms.
Commenting on the deal, RJRGLEANER CEO Gary Allen said, “The acquisition aligns with our group’s digital strategy as well as its thrust to diversify income sources with complementary businesses over the next 5 years.” “This is only one of a series of exciting announcements we hope to make in the short- to medium term,” he added.
Carlos Villares, CEO of Gustazos International, lauded the new partnership, “We’ve always been excited by the synergies between traditional media and digital media. Our early talks with RJRGLEANER quickly made clear that their history as a leader in traditional media combined with a clear success in expanding digital strategy proved they were the right media partner for Gustazos in Jamaica. We’re especially excited by the opportunities in the Jamaican market, where the right combination of our respective strengths in a promotions strategy will maximize awareness, trial, and client acquisition for any business. The partnership was a natural decision given the strength, reach, and reputation of the RJRGLEANER brands.”
Gustazos is a website with the primary purpose of creating marketing campaigns for hand-selected, top quality merchants to generate sales and awareness for them. In its methodology, Gustazos helps and encourages its subscribers to enjoy the best Jamaica has to offer, all at unbelievable savings. Through this strategic partnership with RJRGLEANER, the best businesses in Jamaica will have the unique and powerful opportunity to avail themselves of the reach of RJRGLEANER Group’s media platforms while generating direct sales and extended brand awareness through the Gustazos platform. Gustazos itself features over 1 million subscribers in the Caribbean more widely. In 2017 alone, before the partnership with RJRGLEANER Group, Gustazos Jamaica helped Jamaica merchants sell over $124 Million.
Since 2015, ICD Group has been a shareholder and strategic partner of Gustazos Jamaica alongside Gustazos International, the global operations arm of Gustazos.
RJRGLEANER Group is the largest media group in Jamaica offering print and audio-visual news and advertising services through two national newspapers, a free to air television channel, three cable channels, five radio stations, a global over the top technology platform, as well as digital and multimedia services. The parent company Radio Jamaica Limited is a publicly traded company listed on the Jamaica Stock Exchange.