Hollywood seems to be coming down with a catching case of franchise fatigue this summer, as “Men in Black: International” and “Shaft” become the latest sequels largely dismissed by moviegoers in North America.
Sony’s “Men in Black: International” led ticket sales at the box office this weekend with $28.5 million, but still fell short of expectations. Those receipts represent roughly half of what the previous installments in the sci-fi series earned during their first weekend in theaters.
The later Men in Black, with lead casts Tessa Thompson and Chris Hemsworth, wasn’t expected to reach the same heights as the original films starring Will Smith and Tommy Lee Jones, but analysts anticipated a start above $30 million.
“Men in Black: International” is now banking on moviegoers overseas to make the action adventure a hit. Sony co-financed the movie with Hemisphere and Tencent, spending $110 million to produce the film, roughly half of what it cost to make “MIB 3.”
Presented by: Debbie Bissoon