October 23, 2017
Singer Bruno Mars has topped $129 million in 24kMagic Tour Sales5 min read
Singer Bruno Mars has topped $129 million in ticket sales so far from the ongoing tour in support of 24K Magic, his third studio album released in November of 2016. The most recent report of box office activity from the tour’s producer, Live Nation, includes $76 million in revenue from the pop star’s current move through North American cities that runs through Nov. 11. Sales from this stops through the U.S. and Canada earn Mars a slot on Billboard’s weekly recap of Hot Tours.
The 24K Magic Tour launched earlier this year in Europe with a slate of arena dates through 34 cities that stretched from March 28 until June 15. The North American leg followed after a brief four-week break, beginning with a July 15 performance at the T-Mobile Arena in Las Vegas. Through the tour’s October 10 performance at Wells Fargo Center in Philadelphia (the last show included in this week’s report), a total of 659,190 sold tickets at 42 concerts in 32 cities produced the $76 million North American gross.
Nine venues on the tour hosted Mars for two performances, but only Chicago’s United Center booked the tour for three nights. With sellouts at each show, the Windy City arena logged a total of 47,942 fans in attendance on August 16, 18 and 19 with sales hitting $6.3 million. It is the singer’s highest-grossing North American engagement this year and ranks second among all the dates reported worldwide since the tour began in the spring. Only London’s O2 Arena logged a higher gross with £5.1 million ($6.6 million) earned at four performances in April.
Now nearing the end of his first run stateside, Mars is set to wrap the 17-week stint with four-shows at The Forum in Los Angeles on November 7, 8, 10 & 11. Shows in Latin American markets are booked for the remainder of 2017 and early next year, followed by a trek through Australia and New Zealand.