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Talia Soares


November 2, 2017

Magnum Tonic Wine has partnered Ding Dong and Patrice Roberts5 min read

Magnum Tonic Wine has partnered with Trinidadian soca singer Patrice Roberts and dancehall artiste Ding Dong as they connect with consumers in the caribbean region. Magnum Tonic Wine has been impacting popular culture in Jamaica and the wider Caribbean since 1999. The product is a fortified tonic wine with 16.5 per cent alcohol, and includes made with Vigorton 2, a source of iron, minerals and vitamin B6.

The brand recently launched a new look for the brand’s packaging’s label over the past 18 months throughout the region to further position the liquid in more diverse consumer spaces. In signing Roberts, they shared she is a fitting envoy for the brand, coming on the heels of a successful 2017 Soca season with her Unforgettable collaboration with Kerwin Du Bois and Big Girl Now. Along with Roberts, the brand also signed Ding Dong who started out dancing, as he is the founder of the dancing group Ravers Clavers and brought us moves such as Syvah, Low Mi Nuh and Shampoo, and the most recent Shoulder Fling.

Ding Dong promises to bring vibes and excitement as what many know him for and he is extremely pleased with the partnership. Kamal Powell, Regional Marketing Manager at Gruppo Campari for the Caribbean, said the artistes will make appearances on behalf of the brand and will be featured in the promotion in caribbean islands such as Trinidad, Bahamas, Barbados, Guyana and Belize, just to name a few.