Liverpool star posts Kiprich, Benji Hype song on Instagram6 min read

Dancehall artistes Kiprich and Benji Hype got a big boost this week when Liverpool FC forward Daniel Sturridge posted their new reggae single, ‘My Loss’, to his Instagram page.

Sturridge has 2.9 million followers, and the video was played 79,000 times in a 24-hour period.

“I feel really great that the baller posted the video to his page; it gave the video a great boost. I got some more followers on IG, and the spins went up by 78,000. I see that the song is taking off in Europe, a deejay from Spain remixed the song already, so it is a great look,” Kiprich said.

The single is fast becoming a favourite dancehall anthem of women who feel that they are undervalued by men in their relationships.

After the Sturridge posting, a number of cable stations have been requesting the video, which premiered on several channels this week.

Kiprich is also known for the hit songs Telephone Ting, Babymama Drama, and The Letter which all deal with relationships.

He wrote Elephant Man’s hit, Jook Gal, and was featured on the remix of the song, which peaked at number 20 on the Billboard R&B/ Hip-Hop Chart.

The newcomer, Benji Hype, is known for the single, Google Badmind, a diss song directed at Khago.

“We are going all out with the promotion of this song because the feedback in markets such as the Caribbean, Africa and South America has been great so far,” Kiprich said.

Reported by: Rochelle Mitchell