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Talia Soares

Journalist / Writer

Aug 22, 2017

Talia Soares

Journalist / Writer

Lily of Da Valley from Jesse Royal5 min read

Reggae singer Jesse Royal has released a new single entitled ‘Generation’ which is a preview to his forthcoming debut album Lily of Da Valley. The song, which features Jo Mersa Marley, was produced by Riff Raff.

Jesse Royal explained that himself, Daniel Bambaata, and Jo Mersa have been making music for a while and he and Riff Raff had the idea for the track and that started it all.

He further shared that Generation was birthed from reasoning about being tired of being ostracised for things that, in reality, only aim to help to develop the mindset and outlook of our youths, and that consciousness must be the new cool or we will always be taken for fools. It’s a takeover, not a protest.

Jesse Royal, who is known for tracks including Finally and Modern-Day Judas is preparing to preparing to release Lily of Da Valley on October 6. Producers on the 14-track Lily of Da Valley include Phillip “Winta” James, Kareem Burrell, Riff Raff and Royal.

Now managed by Lukes Morgan of Ineffable Music Group, who is also manages the Grammy-nominated reggae outfit Raging Fyah shared that Lukes has brought sturdiness to the management team that was needed, and they also share the same perspectives in what the potential of reggae music is and what is necessary to develop brands.

In November, Jesse Royal will commence the Lily of Da Valley tour with fellow recording artiste and Billboard chart-topper Collie Buddz and the tour will hit the US west coast for 13 dates.

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